Your Reputation
In many ways online social media is like the “Wild Wild West.” Everyone now has a voice and after years of corporate CSI surveys which kept results within the company, consumers want their voices heard! They are making companies accountable for their actions and highlighting in many ways the poor service they are getting.
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Social Media
When you get down to it, isn’t social media, just being nice to your neighbors and communicating in a friendly, straight forward way? Until dealerships find a way to offer a streamlined, friction free buying process, their online social media efforts including posts and Tweets, will have minimal impact and their words will ring hollow with consumers.
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People Power
Companies have long touted that their people are their most valuable asset. We know that too often that is not the case in our business. Staffing areas used to be called “Personnel” and then changed to “Human Resources” which really demeans the value of every working employee. It puts them on par with business or office equipment.
Read moreAbout Carfolks
With a strong automotive background, the founders of Carfolks recognized that consumers were often frustrated in their search to buy a new or used vehicle. Lots of websites offer inventory and pricing, but none really speak about the caliber of people at the dealership and how they treat their customers. As a result, unhappy customers were going online to complain about the poor service they experienced in the sales and service departments at many dealerships. And while these unhappy customers are a minority of the total auto buyers, it seemed to be overpowering the online conversation. Carfolks changes that and makes it easy for dealers to invite all their customers to share the highlights of their dealership experience in a forum where consumers can get a more accurate picture of how a dealership performs. We invite you to read more about our company.
