Auto Retail Heroes
The auto retail industry certainly is a lightening rod for lots of consumer complaints. We’ve gotten a pretty bad reputation over the years for some shady practices. The only problem with this reputation is that a minority of the people working in this industry have caused the majority of these issues. After 25+ years of working in and around auto dealers, I have seen first hand how...
Read MoreHow to Build a Winning Team
Each year at the start of football practice, Vince Lombardi, the coach of the Green Bay Packers started his season the same way. His opening statement to his players was, “This is a football.” Every year, John Wooden, the legendary basketball coach of the UCLA Bruins started his first practice of the season by demonstrating to his players how to properly put on their socks to prevent...
Read MoreHow to Find a Recruiter
Today a dealer needs to have the best staff possible. Finding the right general managers, sales professionals and business managers is not always easy. Many dealerships engage a recruiting firm to assist them, and that is a good idea, but they need to be aware of the pitfalls. Carfolks has asked Kevin Bradberry, the President and CEO of TK Worldwide, one of the premier auto recruiting...
Read MoreDo You Use or Abuse Twitter?
As we have all seen, auto dealers are jumping in with both feet on social media channels. Facebook, Twitter, Digg, and now sales professionals and dealers are recognizing the value of Carfolks.com too. Twitter, initially developed so friends could keep in touch with a short message to update each other, has grown into a full blown, sometimes out-of-control media phenomenon. Twitter...
Read MoreThe Best Sales Professionals
Auto shoppers want to deal with professionals who provide a great buying experience. With over 200,000 sales people working at new car dealerships in the U.S. competition can really heat up. Sales people need a way to differentiate themselves from the “run of the mill” car sales guy. Carfolks.com offers auto retail sales professionals a way to build their personal brand and...
Read MoreYour Social Media Policy?
What’s the best way to develop a social media policy for employees without sounding like “big brother?” Every dealership needs to have a clear and simple policy regarding social networks like Facebook or MySpace. The first step should be to call a meeting specifically to discuss the process and policy of the company in regard to social media. I advise making this meeting ...
Read More
