Marketing

Auto Retail Heroes

The auto retail industry certainly is a lightening rod for lots of consumer complaints. We’ve gotten a pretty bad reputation over the years for some shady practices. The only problem with this reputation is that a minority of the people working in this industry have caused the majority of these issues. After 25+ years of working in and around auto dealers, I have seen first hand how...

Do You Use or Abuse Twitter?

As we have all seen, auto dealers are jumping in with both feet on social media channels. Facebook, Twitter, Digg, and now sales professionals and dealers are recognizing the value of Carfolks.com too. Twitter, initially developed so friends could keep in touch with a short message to update each other, has grown into a full blown, sometimes out-of-control media phenomenon. Twitter...

What Not To Do on Facebook

Crass commercialization on Facebook shows your true colors. It say’s “I don’t care about the community, I just want to sell something to you slackers.” This is to be avoided at all costs. Behaviors that trigger this message can come in all forms. We’ll share some of these with you as we come across them on Facebook. One that popped up in my email box today was...

The Best Sales Professionals

Auto shoppers want to deal with professionals who provide a great buying experience. With over 200,000 sales people working at new car dealerships in the U.S. competition can really heat up. Sales people need a way to differentiate themselves from the “run of the mill” car sales guy. Carfolks.com offers auto retail sales professionals a way to build their personal brand and...

Your Reputation Matters

More consumers are looking online to find quality products and services. With the advent of reviews on just about every site, with product comparisons and with search engines posting user generated content, online shoppers have a wealth of insights and information at their fingertips. If a customer called you today, and said, “I want to buy a car from the best <insert your make(s)...

People are Talking About You!

Most customers leave car dealerships happy or very satisfied with the experience they had with the sales or service department. Problem is, most dealers don’t have a simple way for their customers to share those feelings online in a public forum where the dealer can leverage it for marketing purposes. Carfolks does that for dealerships! We reward you and your employees for doing things...