Auto Retail Heroes
The auto retail industry certainly is a lightening rod for lots of consumer complaints. We’ve gotten a pretty bad reputation over the years for some shady practices. The only problem with this reputation is that a minority of the people working in this industry have caused the majority of these issues. After 25+ years of working in and around auto dealers, I have seen first hand how...
Read MorePeople are Talking About You!
Most customers leave car dealerships happy or very satisfied with the experience they had with the sales or service department. Problem is, most dealers don’t have a simple way for their customers to share those feelings online in a public forum where the dealer can leverage it for marketing purposes. Carfolks does that for dealerships! We reward you and your employees for doing things...
Read MoreIs Word of Mouth Powerful?
Word of Mouth Advertising is powerful, but you can’t buy it with a phone call to your ad agency. Advice from friends, family members and co-workers is often a strong influence of where the consumer will buy a product or service. That’s the power of “word of mouth” advertising. The Internet has accelerated the time it takes to build a strong “word of mouth”...
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